According to Market Force data, 81% of purchasing decisions made by consumers are influenced by their friends’ social media posts. In other words, when your followers interact with your social media accounts, what happens next is not only interaction, but also the effect of buying action.
Then, according to data from Hubspot, 71% of social media users say they are more likely to make transactions after they see reviews or references from social media. So when your customers refer your business to others through social media, there is a chance that other people will be more interested in seeing your business.
Other data from Bazaarvoice, conversions can increase by 133% if a buyer sees an interesting review about your business before they shop. Reviews, whether from Google or other social media platforms, can convince your customers to try your product or service.
Social media provides easy access for customers to find out more about the business or brand itself and see reviews and opinions from other customers.
What Social Media Is Right For Your Marketing?
Out there, there are already many social media that can be used for social media marketing . Everything comes back to your needs. The following is a list of the most popular and most used social media.
Facebook is one of the most used social media today. Facebook even has full support with its Marketplace feature. Consumers can see the operational time of your business and the location of your store through the maps feature. In addition, consumers can also leave reviews and see your latest content. You can use Facebook Ads services to reach new audiences quickly and precisely.
Next is Twitter, social media with the blue bird logo. In the midst of the onslaught of Facebook and Instagram, Twitter can survive. This one social media is actually only effective for conversation. There are many businesses that use it just to put a link to their blog without having to do meaningful engagement.
In addition, you can also create Media Directors Email Lists polls and content that ends with a question to start a conversation. This is done so that you get more retweets and responses. Twitter chat is also a great way to stay in touch with the community and start a conversation about your business.
Although it is under the ownership of Facebook, Instagram is different from its parent company. Instagram prioritizes sharp visuals and engaging videos across its platforms. Instagram users also continue to increase and have the highest engagement rate compared to other social media platforms.
To take advantage of Instagram, you can use all the available features. You can create stories, post photos, and use relevant hashtags to start conversations and get new followers. In addition, you can also use user generated content on IG, you know!