Types of Instagram Ads Format

Next we will understand the types of ad formats provided by this platform,

that way you can adjust the type of IG Ads later to your business promotion needs. There are 4 types that you can use in social media marketing,

Image Ads are a type of Instagram Ads that contain image content

This type of advertising is the easiest and most widely used by online businesses around the world.

namely the file format must be jpg or png. The size of the square image is 1080 x 1080 pixels,

the minimum resolution of the uploaded image is 600 x 600 pixels with a 1:1 ratio.

For landscape IG Ad image size measuring 1200 x 628 pixels,

the minimum resolution of uploaded images is 600 x 600 pixels with a 1:1 ratio. And the text on the. IG Ad image is less than 20% of the total image size. The recommended caption length is 125 characters out of a maximum of 2200 characters.

2. Video Ads
Video Ads are a type of IG Ad that contains video content. Just like Image Ads, advertisements in the form of. Video content also have several requirements that must be complied with,

namely the video format Administration Directors Email Lists must be .mp4. The allowed video aspect ratio for landscape is 1.91:1, square 1:1, or vertical 4:5. The minimum video resolution is 600 x 315 pixels for landscape, 600 x 600 pixels for square, and 600 x 750 pixels for vertical. The maximum video duration is 60 seconds with a maximum video file size of 4GB. The maximum frame rate for video is 30 fps.

3. Carousel Ads

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There are two types of these ads,

namely Carousel Image and Carousel Video. For Carousel Images, the conditions that must be met are the recommended image size of 1080 x 1080 pixels,

image ratio of 1:1, the maximum length of the headline text is 40 characters,

and the maximum length of the description text is 90 characters, and the maximum length of the description link is 20 characters.

 

a minimum video resolution of 600 x 600 pixels, a minimum video duration of 3 seconds and a maximum of 60 seconds,

and a maximum video file size of 4GB, and a maximum frame rate of 30 fps.

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