The color because it is ‘time for something new’ For most brands, their color as a recognizable brand asset appears to be extremely weak. This is largely because the colors and combinations. With other assets are not focused on uniqueness. Or worse, a smart color selection doesn’t get. The chance to show its potential, because every change of.
Keep Coca-Cola fresh in mind
Blue Coca-Cola Let’s go back one more time to our. Alternate universe where Coca-Cola and Pepsi were marketed with mixed colors. If you look at the actual role of color in brand growth, it is obvious Loadrunner Protocol List that Coca-Cola would not have sold a can less in that universe today. For the growth of brands, it is not about the meaning of your color, but the way in which you exploit its uniqueness through marketing.
Coca-Cola understands and respects the importance of their color like no other. Which brings us to the next point: the brand is rigorously consistent. 3. Consistency where it needs to be If you look at the history of the biggest brands in the world, you will see that they are exceptionally good at resisting temptation compared to their competitors. More specifically: the temptation to change.