Instagram ads are one of the advertising activities through paid content on Instagram (IG) to reach a larger and more targeted audience. Instagram ads are often used to increase brand exposure, website traffic, and collect new leads. If you know about the sales funnel , Instagram ads can also help to move existing leads to the bottom of the funnel, namely purchases.
Instagram ads are a visual platform
so text ads are not the right choice for advertising on Instagram. You need images and videos to create ads in order to attract the attention of the audience if you use Instagram ads.
According to Instagram itself, 60% of Instagram users say that they discover new products from IG. In addition, another 75% said they wanted to take an action after they saw the potential of a post on IG. Just like with Facebook ads , spending a little money promoting your posts can help increase your brand exposure. In addition, you can also control who can see your posts.
How to Make Instagram Ads
You need a Facebook account to be able to start creating your Instagram Ands. There are five ways you can try to start advertising on Instagram, namely through:
- Own Instagram app
- Facebook Ads Manager
- Facebook Power Editor
- Facebook’s Marketing API
- Instagram Partners
Of the five ways above, the easiest way is through Facebook Ads Manager. Meanwhile, the Facebook Power Editor and Sales Marketing Directors, Managers Email Lists Facebook’s Marketing API are more suitable for creating multiple Instagram ads at the same time. Instagram Partners are meant for experts who can help you buy and manage your ads while creating content.
Creating Instagram Ads Through Facebook Business Manager
One of the easiest ways to create Instagram Ads is through Facebook Business Manager. Here are the steps:
1. Choose Your Campaign Objectives
The first option is to choose your campaign objective. About What is the purpose of your ad?. Facebook will help determine your ad format, bidding options, and auto optimization to match your campaign objectives. The following is a list of campaign objectives that are available in Facebook Ads Manager and can be used for Instagram Ads:
- Brand awareness
- Local awareness
- All installs
- Video views
- Lead generation
- Product catalog sales
- Store visits
2. Give Your Instagram Campaign a Name
When you give your Instagram campaign a name, don’t forget to also add a date range so you can track and manage your campaigns more easily.