In order to be eligible for registration, therefore, a little. More is required from these types of trademarks. The criterion here is that special brands are distinctive when they deviate significantly from what is customary in the market. So for example: if in an industry each player uses a different house style color, a new color will not quickly differ significantly (because the norm is that all competitors use different colors).
As mentioned, it is more the exception
Then a color mark registration is not possible. A non-distinctive brand can integrate A special brand that does not deviate significantly from the standard Canadian Colleges Universities Email List is therefore not eligible for registration, because it lacks distinctive character. However, there is a solution to obtain a trademark registration at a later date:
Yes, you read that right
By proving that the trademark has been established. This means that the brand has yet acquired distinctive character for the public through. That is why you can still register it at a later stage. In order to achieve this, as a trademark owner you have to submit a lot of evidence.