Are you too busy at the moment to learn all the ins and outs of GA4? Understandable. But in that case make sure that you at least create a GA4 account and set up the basics. You will only start collecting data from that moment on. GA4 will become the new standard within 1 or 2 years. You don’t want to end up in a situation where you barely have any insight into the results of recent times.
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Advertise on YouTube. Measure the effects of your expressions on YouTube Video is one of the most important branding expressions. It is easier to convey a brand message via video than a static image. Within YouTube, you can measure the impact of your Retail Email List PBB campaign through a Brand Lift Study. Previously, this had to be requested via a Google account manager, but as colleague Edward Stapel already described.
With Brand Lift Study 2.0 it is possible to do this yourself via the Google Ads interface. To achieve significant results it is recommended to spend at least $5000 in a week. With a Brand Lift Study, YouTube conducts a study in which they show the expression to a part of your target group and they use a control group, which does not see the video.