with Google’s FLoC alternative

Such a category is further classified into demographic groups. Google can still sell targeted ad spaces, but can no longer exploit individual user data, as that cohort data is anonymous. Exactly how the company will do that and how many ‘cohorts’ it will create is, in Google’s typical fashion, a complete mystery. Here’s the twist While Google claims its new policy is making a complete turnaround with regard to protecting its users’ privacy,

Companies can shift their investment

the FLoC alternative is essentially just another form of targeted advertising. Technically, Google doesn’t use cookies in that approach, so users no longer have to give their consent. The cookie policy of the GDPR therefore no longer Nigeria Phone Number List restricts Google’s tracking activities. Cookies also allow companies like Facebook to implement ‘trackers’ on websites (via clicks on ‘like’ and ‘log in’ buttons).

towards offline channels:

This alternative therefore strengthens Google’s monopoly and gives the company full control over the collected data. In addition, Google still collects huge amounts of data through its other services. The anonymous data in the ‘cohorts’ is supplemented. With service data, which allows Google to link personal data (via location tracking, for example) with anonymized ‘cohort data’. Since it no longer collects data through third party cookies,

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