You actually want to adjust the customer perspective every year. It helps you stay on track. Because it is tempting to work from the customers you already have, or from yourself as the biggest inspiration. But you are far from the target audience. How do you ensure an update? The qualitative interview is a very good tool. Make a script with questions about the problems and motivations of your (ideal / future) customer, how possible competitors are doing in their eyes and where their market and business is moving.
Selecting the right help
Make sure you can move with their changing dynamics so you stay relevant. Also read: How to set flexible goals with the OKR method [5 learnings] Then your brand, perhaps the most important means to realize growth. If you want to build a strong brand, you create Architectural Services Email List meaning on 3 layers. Firstly, the functional layer, with product or service benefits: your (out)performance vs. your competitor. Second, the emotional layer. How do you make your customer feel? From which brand personality and values do you communicate?
To realize your successes
Do you do this consistently, both internally and externally? Third, the spiritual or meaning-giving (social) plane. Who will be happy with your brand growth and why? Get to work on something important. With brand growth that yields more than money. Walking down a road to your goal 3. Quitting is key What you will do is made possible in the time when you have stopped doing what you will no longer do. But quitting activities can seem unattractive because you don’t have a clear picture of what you will do.