This can be done, for example, by going back to childhood, just like in Nestlé’s story. Make use of neuromarketing techniques. After reading this article, you may have discovered that there is a deeper meaning behind the choices we make. Using neuromarketing techniques you can find out which needs are hidden in the ‘subconscious’ of the brain. Dare to use emotion.
can use it to create brand equity.
Especially in B2B marketing people are often a bit anxious when it comes to the use of emotion. This is unfortunate, because research shows that thanks to emotion, a message sticks better and longer. In commercial messages, therefore, focus on evoking Sudan Email List empathy in addition to relevance. Which examples of imprinting do you know and/or do you already use?
This principle is called
Put the customer first Focus on improving the customer journey. From the first contact moment to the care phase (and beyond). Do you want to learn where your target groups are located, how they behave online and how you can best reach them? Then the Training Customer journey might be interesting. Curious? View the training