Through a small survey aimed at, for example, an increase. In brand awareness or brand recognition, YouTube tests the impact of your campaign. New bidding strategy In addition, YouTube recently launched. A new bidding strategy that focuses on increasing brand consideration: Maximize Lift Bidding (currently in beta). As soon as you use Brand Lift Studies as a brand, you can also adjust your bidding strategy accordingly.
You can even roughly track
Based on the results of your Brand Lift Study, YouTube targets a target group that has a high chance of considering your brand. So very interesting! Maximize Lift Bidding will be available soon for YouTube Trueview in-stream ads . YouTube for Action In Apparel And Accessory Stores Email List addition to the above firelift techniques, you can also use YouTube for Action (and possibly associated bumper ads ).
With PBB you can
These are conversion-oriented YouTube campaigns that use a much more action-oriented ad format. In addition, you can use bidding strategies such as target ROAS or target CPA and lower funnel targeting options such as custom intent (which focuses on an audience that has searched for terms on Google in the past 7 days). Of course it is possible to direct a macro conversion (eg an e-commerce transaction) with this.