Do we find a right-left movement less pleasant? Is Jaguar killing themselves with their logo? jaguar-logoChances are, yes. When I shared this left-right insight in a presentation earlier, someone from the audience was able to tell me something very interesting. He used to work for a well-known supermarket brand (unfortunately I can’t reveal which one). While he was working there, this brand also changed the orientation of their logo.
In the Jumbo commercial
You guessed it: the old logo ‘looked’ to the left, while the. New logo was flipped horizontally, thus ‘looking’ to the right. It is of course difficult to attribute the effect of this directly to the subsequent change in turnover. But since nothing else significant Fitness Spa Clubs Email List happened around the brand (in terms of campaigns, etc.), the 5% sales boost was a striking one. Something to think about for Jaguar. Neuromarketing & the Snollebollekes advertising This phenomenon was also seen closer to home.
Namely in our living room lab of Unravel Research. When we do neuromarketing research on a new TV commercial for a customer, we always show it in a realistic commercial break. As a result, it happened that during the investigation in question we had an advertisement in the block that was often shown on TV at that time. The Jumbo advertising around the European Championship with Snollebollekes’ song: ‘Left-right’. Perfect research material. Several times in the video you see people moving left and right.