When do we start the party shopping?

When do consumers start shopping for holidays? Because marketers expect that we will start shopping earlier en masse, 45% indicate that they will start the campaigns earlier than last year. So don’t be surprised if you see the first Sinterklaas and Christmas ads appear soon. In addition, 42% of marketers added more domestic or local suppliers to mitigate supply chain challenges.

On the other hand

Package wise a handy choice. Then hopefully all our presents will arrive on time this year. Positive Fact : Almost all marketers (94%) are optimistic Turkey Phone Number List about a sales increase this holiday season. What do we want? 75% of the respondents indicated that they would rather not get things. What do we want then? Fun parties and experiences!

The longing for

The growing desire for parties and getting together with friends and family is certainly also related to the corona crisis. In addition, consumers in the survey indicate that they know what they want and also like to receive the gifts they put on their wish list. One in three younger respondents indicates that influencers are one of the biggest sources of gift inspiration. Influencer influence.

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