When Campaigning

Take the following example as an example. However, Traackr’s budget calculator gave the opposite result, as Cameroon Phone Number List the second influencer’s engagement rate for similar campaigns has historically been much higher. Influencer marketing investments have increased significantly over the past few years. In 2019, the practice spent $8 billion and is expected to increase to $15 billion by 2022. With this growth, influencer marketers are under increasing pressure to demonstrate return on investment (ROI) Cameroon Phone Number List heading into 2020. Enter COVID-19, and the economic turmoil that follows.

For a Cultural Movement

That’s why today, we’re very Cameroon Phone Number List excited to launch our budget optimization toolset, designed to help influencer marketers take control of their budgets by tracking spend, analyzing performance, and ultimately optimizing their ROI. When setting up a Cameroon Phone Number List campaign in Traackr, you define a campaign budget and a set of deliverables for each influencer. When you enter these deliverables, Traackr’s budget calculator generates suggested fees based on the influencer’s historical performance. Wondering if you’re overpaying influencers? Schedule a demo to find out.

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About Intersectionality

This is the first of several Cameroon Phone Number List opportunities to use data to increase efficiency in budget optimization workflows. Traditionally, influencer marketing has followed in the footsteps of advertising, negotiating fees based on audience size. However, Cameroon Phone Number List audience size isn’t the best indicator of influence compensation — influence is. This stress turned into pain.  Every challenge is an opportunity. At Traackr, we believe it’s time for influencer marketing to prove its effectiveness as a marketing channel. To do this, however, influencer marketers need the Cameroon Phone Number List right tools to make data-driven decisions.

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