Recruitment marketing: opportunity for many companies 7. Privacy and Data Challenges 8. De metaverse? 9. Visual search 10. Conversational commerce 11. Globalization and China’s Growth 12. Retention as a basis, but also as an opportunity for growth 13. The battle of the business models continues 14. Continuous optimization of business models with data 15. Branding and performance go hand in hand 16.
When looking back at
Audience targeting is over, focus on segments and intent 17. Stop with fixed marketing budgets, take the brake off your return 18. Do not send on a fixed CPA, CPS or CPL 19. Send people by result, not by presence 20. Culture remains the CANADA B2B List key to success 21. How would you attack your company as a competitor? 22. Experiments as the basis of basically everything The only thing that doesn’t change is that everything keeps changing Brief review: what happened within online marketing in 2021?
The influence of the virus
When looking back at the past year, corona is also reviewed again. The influence of the virus was again great in the past year: many developments have accelerated due to the arrival of corona. And not least in the online field. Google year in search 2021. Many of these developments are clearly reflected in Google ‘s annual Year In Search overview. The strong growth in searches for companion animals, for example, is striking.