And in the 18 to 24 age group, more plans are made for large parties and trips. This group also indicates that they want to get into the party atmosphere earlier this year. Shall we draw raffle tickets earlier this year? And will the Christmas tree also be decorated sooner? On the other hand, there is the group of consumers over 45 who indicate that they want to organize simple holidays with family.
Because marketers expect
The chance that this is related to the fear surrounding the coronavirus is of course real. Holiday celebration plans from Sitecore’s research. When do we start the party shopping? As I mentioned in the intro, 27% plan to start shopping Thailand Phone Number List between July and October. 13% of these started purchasing before the end of the summer. Are you already working on this?
Marketers also expect that
Marketers also expect that many more consumers will start shopping for the holidays earlier this year. See the chart below. Although the fact remains that most purchases are made at the last minute (according to the consumers themselves). This is also against the expectations of the marketers. They expect that only 1% of consumers wait until the last minute to buy gifts.