Marketers would prefer to address those customers on individual characteristics. Buy email List from latest mailing list. But using it quickly became very expensive. And then there was the internet. Now customers can be reached and bound at a lower cost. Buy latest mailing database. Because that became possible and affordable online.
Humans are more than a data set
Individual customers can be approached personally and receive offers that suit them. The more you know about a customer, the more data you collect about them and the more targeted you can reach them with specific offers. Barcode that gives Tanzania Email List the image of a prison in the shadows. Data hamster That customer data became gold. The result of this development is that the online world now revolves around data, data and more data!
companies handle our data
And the consumer notices that. He can no longer do anything online unless he leaves. Behind data that is mainly collected by the tech giants. Many websites also try to collect data from site visitors. They think they should do that by making access to their site dependent on accepting cookies. Often in a very irritating way. Through cookies, users are forced or tempted to allow their data to be used.