Math Men Ever since advertising was a ‘thing’, we’ve seen companies promote themselves through branding campaigns. We are talking about TV and radio commercials, billboards, advertisements in newspapers and magazines, the well-known list. These channels only work in one direction and success could only be estimated by increasing or decreasing sales. (Or you had to send out surveys.)
we probably don’t have
And all was well in the wonderful marketing fairytale world. However, things were about to change dramatically. Superpowers such as Greece WhatsApp Number List Google and Facebook beckoned around the corner. The term ‘performance marketing’ first saw the light of day. These new digital channels showed marketing land the power of the internet and all its tracking capabilities. Campaigns suddenly got a range of useful metrics like CTR, bounce rate, and hard conversions like leads and revenue as a direct result.
Stop betting on all channels
Gone are the days when marketers only advertise on TV and radio, squeeze their bottoms and hope for the best during a result measurement… Suddenly, Facebook and Google were giving marketers clearly measurable data. They eagerly use it to accurately reflect the performance of a campaign. For the very first time, marketers chanted out of sheer euphoria: “This campaign drove an X% increase on this KPI!” The art of performance marketing was born. Also read: