we first ask people to use LED

From ‘everyone does what’, to ‘everyone does (quite) a lot’ Introducing sustainable behavior as the standard norm (to which unsustainable habits must give way) requires a different way of thinking from all of us: citizens, government and business. Buy email list from latest mailing dtabase. The step from ‘everyone is doing what’ to ‘everyone is doing (quite) a lot.  Sources Blanken, I., van de Ven, N., & Zeelenberg, M.

First of all, you lower the threshold

(2015). A meta-analytic review of moral licensing. Personality and Social Psychology Bulletin, 41(4), 540-558. Kooreman, P., & Prast, H. (2010). What does behavioral Falkland Islands B2B List economics mean for policy? Challenges to savings and health policies in the Netherlands. De Economist, 158(2), 101-122. Lacasse, K. Don’t be satisfed, identify! Strengthening positive spillover by connecting pro-environmental behaviors to an “environmentalist” label. J. Environ. Psychol. 48, 149–158 (2016).

If you’re reading this

Maki, A., Carrico, A. R., Raimi, K. T., Truelove, H. B., Araujo, B., & Yeung, K. L. (2019). Meta-analysis of pro-environmental behaviour spillover. Nature Sustainability, 2(4), 307–315. doi:10.1038/s41893-019-0263-9 Merritt, A., Effron, D. A., Monin, B. (2010).  Social and Personality Psychology Compass, 4/5, 344-357. Meijers, M. H., Noordewier, M. K., Verlegh, P. W., Willems, W., & Smit, E. G. (2019). Paradoxical side effects of green advertising:

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