We can combat climate

Photo with two sustainable actions. Foot-in-the-door technique (FITD) A second way to reduce the moral. Licensing effect is to link a green action to people’s own identity . We also want to remain consistent with ourselves. You can respond to this by linking good behavior to people’s standards and values. For example: if someone buys solar panels, emphasize that sustainability is apparently important to that person, in order to build the identity of a ‘climate-conscious person’.

Watch out for a negative net effect

Finally, it can help to set sustainable actions as ‘the norm’ or ‘standard’. So: serving standard vegetarian meals, as an employer, offer a standard public transport allowance instead of providing a company car, or sell sustainable products as standard. This prevents people from New Caledonia B2B List continuing to see sustainable behavior as ‘special’ (and then compensating for this again. From ‘everyone does what’, to ‘everyone does (quite) a lot’ Introducing sustainable behavior as the standard norm (to which unsustainable habits must give way) requires a different.

Do you make green choices for the environment?

Way of thinking from all of us: citizens, government and business. Let us therefore build on our joint identity as a sustainable society and take the step from ‘everyone is doing what’ to ‘everyone is doing (quite) a lot’. In order to really make a major impact on the climate in this way. Sources Blanken, I., van de Ven, N., & Zeelenberg, M. (2015). A meta-analytic review of moral licensing. Personality and Social Psychology Bulletin, 41(4), 540-558. Kooreman, P., & Prast, H. (2010). What does behavioral economics mean for policy?

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