But you know how to realize a first lead via online through an experiment. Then it becomes a lot easier to let the decision-maker(s) feel. That your proposal to do more with online will actually make a tangible impact. Pitfalls online strategy under magnifying glass Pitfall 3: no coherence in tactics and experiments.
the pitfalls lie in online strategy formation
The last pitfall will be familiar to many readers. The paradox of this is that companies are sometimes quite successful in rolling out online campaigns and experiments haphazardly. If something works, you use it until it no longer works. That is a very Peru Email List logical approach, but the question is whether this approach is also a sustainable one. This pitfall is twofold: Specialization inflation creates strategic sabotage.
A statement that strategy guru
Effects of individual campaigns are often short-lived. Specialization inflation fuels strategic sabotage Suppose you have a webshop that has always performed well on the organic results in Google. When your rankings start to drop against the competition, your marketing partner will often tend to make you invest more in SEO because it’s their expertise.