In times of crisis, retailers with multiple branches have to take into account widely varying circumstances. The right marketing message is now even more different than before. It is important to understand these changes and adapt the social advertising strategy accordingly. There are several points to keep in mind when setting up a campaign. 1. Keep Advertising Pausing all marketing efforts is not a good idea.
Has your social advertising strategy
Brands that opted for that strategy during the first corona peak were virtually invisible. Consumers have different expectations of retailers in these times, especially when it comes to the content of social advertising. That is why it is important Qatar Email List that you continue to advertise. 2. Respond to the information need Consumers appreciate social advertising messages that match the zeitgeist surrounding the corona crisis.
changed since the corona crisis?
This includes advice on the safe use of the products and services offered. But also updates about the measures taken in the store. Uber Eats, for example, is a company that has responded well to the information needs of consumers. In addition to showing that they handle delivery safely ( no-contact delivery ), they no longer charge delivery surcharges from restaurants since the corona crisis.