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Black Friday is not the end of a holiday, but rather a holiday in its own right. A true bargain feast. For many Dutch people, this day is the time to buy that new laptop, sofa, telephone or pair of shoes with a high discount. In the study ‘Black Friday in the Netherlands’, conducted by Statista, it is clear that awareness of this holiday in the Netherlands is increasing. In 2019, 56% of the 4,000 respondents were aware of Black Friday.

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In 2020, this percentage has already risen to 80%. Consumers in the Netherlands, unlike Americans, do not have to wait that long. More and more often the deals are announced earlier, so that you know exactly what you will pay for a certain product Saudi Arabia Phone Number List during Black Friday. And some retailers are even choosing to make it an entire Black Friday week. For example, Coolblue introduced their Blue Friday, a week before the holiday. At Bol.com you can shop a different deal every day for a whole week.

Advertising costs are highest

Not just deals on Black Friday itself for a long time The move to a whole week started a few years ago. More and more retailers are following this development. Big chains, such as Bol.com and Coolblue, are the early adopters when it comes to early Black Friday deals. We are also seeing it more and more clearly in the data from Google Trends . When we compare the data for the search term ‘Black Friday’ over the past three years, we see a clear difference. Interest in Black.

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