This infringes on people’s free choice, because it gives the impression that there is no other choice. Scientific research also shows that the influence of this practice is quite strong. Not showing an opt-out button on the first page leads to 22-23% more consent ( Nouwens et al., 2020 ). No free choice More generally, I noticed that in the vast majority of cases refusing permission takes more effort and/or time than accepting cookies.
This often went hand
This also ensures that a choice is less ‘free’. Roughly speaking, two flavors can be distinguished here. You can refuse permission directly in the notification itself, but this is more difficult than accepting the cookies. You can’t refuse in the notification itself, but only by personalizing settings. Flavor 1 Figure 2 shows an example of the first ‘flavor’: Refusing Wholesale Email List permission is less noticeable. It’s not a button, but a hyperlink in lowercase. Refusal takes more cognitive effort. You have to actively read and search in the fine print.
Cookiewall and passive consent