There is more focus on data

We therefore see the term ‘revenue marketing’ more and more often abroad. Instead of focusing on numbers of leads, requests or downloads, the focus is on the contribution of marketing to the company’s revenue. Various metrics can be used for this, such as the contribution of marketing to the pipeline (in euros) and ‘ marketing influenced’ deals. The linking of tools (trend 4) is again essential for this.

Ready, set, go!

Once you’ve done that, you can measure your contribution in real-time, which also improves the collaboration between marketing and sales. The collaboration between marketing and sales in a diagram. Bron: Act-On. Will 2022 be New Zealand Phone Number List the year of truth? The above trends are important because in the coming years they will strongly determine the extent to which an organization is able to respond (online) to the needs of customers.

Important dates in 2021

Data must be in order and tools must be integrated. Gaining and applying knowledge are key for B2B marketers. I’m curious how you do that as a B2B marketer. Share your experience below! Gone are the days when Black Friday was just Friday. But how do you approach this month full of action days? Do you participate in every day promotions? Are you doing nothing? And perhaps more importantly: when do you start preparing?

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