Milk the cash cows, don’t waste money on the dogs, invest in the stars, and tackle the question marks with experimental funds to see if they can evolve into stars. What does this new matrix look like? The BCG Matrix for Marketing. Instead of market share, the X-axis shows current ROI or ‘how effective campaigns are in achieving their goals’. The Y-axis, on the other hand, shows channel growth rather than market growth, in other words, how saturated the channel currently is.
stand for reliable cash generation
Let’s dig a little deeper into what these categories look like from a marketing perspective. Cash cow Your cash cows are your proven, battle-hardened marketing efforts. They won’t win you any prizes, but they get the job done. They are so well set up that Crypto Email List they can run just fine without any maintenance and budget. A good example of a marketing cash cow is a well-executed SEO strategy. Google has given your website the big thumbs-up , your evergreen content is rock solid, your backlinks are running at full throttle.
Stars : products in this category
If the marketing manager has done their job right, you will have a steady influx of traffic without having to keep going back to make adjustments. Conversion rate optimization also belongs in this list. Increasing the conversion rate ensures that you earn more on average for every visitor to your website or app. Also read: This is how you develop a winning innovation strategy! Stars Your star campaigns do a very good job of achieving their objectives, but require a significant budget to maintain their effectiveness.