And each time we saw the same reaction in the brain. Take a look at the brain data below: Part 1 neuromarketing analysis advertising Snollebollekes The top orange line is an important neuro-metric: ‘desire’. It provides insight into a very primary, fundamental psychological characteristic of people. ‘ Approach versus avoidance ‘.
Perfect research material
Do I want something – approach, or do I not want something – avoidance. The importance of this neuro-metric is shown by major research by research firm Nielsen . When a commercial scored higher on average than the competition on TV at that time, the turnover of Museums, Art Galleries Email List the brand also increased by 23% on average! For example , in our own neuromarketing research , this metric also predicted 71% of seats in the last election.
As a result, it happened
Purely based on the emotional response to the campaign videos. In the Jumbo commercial we invariably saw the following happen. When the people in the video moved to the left, the desire went down. When they went to the right, the desire rose again:Part 2 neuromarketing analysis advertising Snollebollekes When does this rule not apply? A frequently asked question is whether,