It may be sad, but no brand has ever fallen into disgrace for unethical behavior. And it is nothing but a symptom that people demand. Only limited ethics from brands », he explains in statements to the dpa agency Oliver Errichiello, director of the European Academy of Media and Business (EMBA) in Hamburg. Even so, brands “must assume their responsibility, contribute to making society better and pave the way for change.
it is actually because of the current
Says Lars Kreyenhagen, brand strategy expert at the Karl Anders agency. And they shouldn’t just change their name. They must also trample on prejudices of a racist nature in their own domains , he emphasizes. Are brand name changes a Maldives Email Lists mere act of hypocrisy? Errichiello has, however, a much more pragmatic view of this matter. And he is convinced that if so many brands currently put purpose before the quality of their products and services, it is actually because of the current economic zeitgeist.
And this «zeitgeist» devalues the specific value of products and services to bring to the fore abstract ideas directly related to «lifestyle». It is about placing sensitivity under the spotlight (at least facing the gallery) and hiding greed under the doormat. Perhaps for this reason, and aware of the hypocrisy that is sometimes lurking in a name change, many companies are reluctant to pass off markedly racist brand identities as sheet metal and paint. It is, without going any further, the case of Conguitos.