While it may be fighting the beer quay. Who knows, you might make a lot more impact through other channels, or by focusing more on conversion optimization. Campaign effects are short-lived If you are used to running a lot of separate. Campaigns and experiments, then those individual campaigns usually have a limited lifespan. This is because the competition is not standing still and the market continues to change.
This has to do with complexity
By creating more coherence in different campaigns, channels and tactics, you are able to form a strategy that has an effect in the short and long term. This will therefore contain components that serve organic findability. But are also linked Philippines Email List to paid traffic and a continuous learning effect, which you translate into optimizations on various fronts. I myself call the bundling of these components ‘integrated campaigns’.
There are three pitfalls
New mental model In order to achieve more coherence in tactics and experiments, you actually need a new mental model for making decisions. A way of thinking, acting and persevering that is in the service of sustainable growth. Such a model together. I even wrote a book about it: ‘Grow up!’. Below you see a picture of this model in the form of the ‘digital growth game board’.