Last year was not an easy year for anyone. Not even for the theatre. The lockdown meant empty theaters and artists sitting at home. It also meant that online a whole world opened up for bringing content – the performances – to the attention. Time for new channels, a new concept with a matching content strategy and national promotion. Theater is content and content is theatre. But what if everything suddenly changes? The world comes to a standstill and you can no longer offer your content?
We’ve managed to captivate
What if you are no longer allowed to open, you are no longer allowed to welcome an audience in the theater? Then you change course with a new content strategy. In the broadest sense of the word! Photo of a theater hall. The halls remained Clinics Email List empty in Enschede © Wilminktheater and Muziekcentrum Enschede. New ways to captivate and bind audiences I took up this challenge from online marketing agency Team Nijhuis. We were also lucky. Wilminktheater and Muziekcentrum Enschede is unique in terms of content compared to other theaters.
Do not shy away from challenges
They not only have productions of various large producers on the shelves. They are a self-producing theater! This means that they make their own performances with their own ‘in-house artists’ and producers who are connected to the theater itself. This allows them, for example, to make regional theater in Twents. The theater creates completely new content. That is very practical. It was easy to switch to online and a studio was built ‘in’ the theater. If the visitors are not allowed to come to us, we will come to the visitors.