The most important thing

The higher this share of campaigns is, the more impact this development will have on your campaigns. So that you are no longer dependent on third-party cookies in your campaigns. And look at other targeting tactics, such as contextual targeting . Contextual targeting is a method of targeting where you target the content of a web page instead of user data.

Lead generation strategies

Think of a sports shop that can show display ads on a well-known sports forum. Step 2. Get started with a first-party data strategy To be less Armenia Phone Number List dependent on third-party data, it is highly recommended to get started with a first-party data strategy. Take a good look at the current targeting campaigns (where you use data from third parties) and ask yourself how you can convert these and collect data yourself.

List building tactics to grow

For example, think of: Email campaigns to get data from your users such as phone numbers, interests and demographics List building tactics to grow your database (such as exit intents on your website, with which you try to persuade visitors who want to leave the website to convert) Lead generation strategies with relevant content for your target audience such as white papers and sample requests.

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