The most famous basis

With LGBT people there are more or less physical places where you can find them relatively easily, such as catering, associations, and also the readers or visitors of certain media, magazines, websites, events. 5. Segment is big enough to be profitable segment not big enough The size of the market in terms of purchasing power is directly dependent on the established number of consumers and their (disposable) income.

For starters, sexual orientation

Some sources talk about a worldwide purchasing power of $3,700,000,000,000. And of course that’s quite a bit, who wouldn’t want a part of that? But is that the LGBT+ community or is that the gays? And then all members of those groups Burkina Faso B2B List or only prosperous sub-segments? That 3.7 trillion spread over 5% of 7 billion people (371 million individuals over the age of 15) means an average of $10,000 per capita, distributed around the world… just think about it.

Based on that 10% and an incorrectly

But it is clear that it is in the billions. In the Netherlands this concerns billions, estimated at “more than 15 billion euros”. 6. The members of the group react in the same way to a market stimulus As we saw under “Homogeneity”, there is not 1 type of gay customer. In fact there is at least the same number of different varieties as in the ‘regular’ market, if not more! It is therefore very unlikely that the entire market segment of LGBT consumers will react in the same way to a communication, offer or advertisement.

Leave a comment

Your email address will not be published.