the ‘Mods’ from the sixties

Before corona, the exclusive sneakers were often sold in. Limited edition, at a select number of retailers. This regularly resulted in long lines that started 3 days before the release. Nowadays* you can only buy coveted performances online, often through a lottery system. You sign up for a so-called ‘raffle’. And if your name is pulled out of the hat, you can buy a pair.

Sneakerhead subculture

This is a clear example of a sellers market where low supply and high demand meet. But the prices are still not absurdly high. Resell: the market Seconds after the raffles are over, the shoes appear on platforms such as Marktplaats and Vinted and Egypt B2B List on social media. A pair of sneakers bought in retail for €160 is immediately offered for €260+. Reselling is experienced with mixed feelings within the community.

As a sneaker enthusiast

On the one hand it is seen as unfair and opportunistic. On the other hand it offers the possibility to still get your shoes if you are drawn by lot. Although the purpose of reselling is generally quite clear, there is a distinction to be made in the motivations of the unofficial traders. Collecting sneakers is an expensive hobby. Because the regular salary is usually spent on basic necessities plus a vacation from time to time, a financial bonus can bring the collection costs back into balance.

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