The members of the group react in the same way

The PFLAG effect Based on various studies, approximately 5% of the population could be the measurable target group, but there is an even more important factor. The audience reached is exponentially larger if “the gay-friendly market. The parents-of-, the friends-of-” are included. Expert Bob Witeck says: “When you promote gay people, you also reach their family, neighbors, colleagues, friends… I call this the PFLAG effect”, referring to the advocacy group.

But is that the LGBT+ community or is it

Families and Friends of Lesbians and Gays and now simply operates under the abbreviation PFLAG. Millennials, as the most free-thinking generation ever, play an important Cambodia B2B List role in this. This effect is perhaps the most important economic reason for targeting the LGBT target group as an organization. 4. Segments are accessible (in communication) Segments are accessible Accessibility is about communicating with your customers and being able to get things to their attention, know how to reach them.

The size of the market in terms

How can you find them (LGBT or maybe just gay) if those characteristics are not directly observable or centrally registered? Do you rely on self-reported behavior or identity, for example via survey or census? That means, if some don’t answer the questions honestly, the data will be unreliable.  The lack of children is actually the main (economic) reason for targeting this group .

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