The Impact of Commercialized Childhood

Jean Kilbourne describes the impact of advertising on children: “It creates a lot of anxiety and depression in kids and makes them feel like everything is on sale and it’s all about what you buy and what you buy determines who you are… Consumerism is letting our kids down .. If you think you’re going to get basic human needs out of a product, you’re going to be disappointed. It’s not going to make you happy in the long run… Kids may end up getting bored with life and even cynical.”

Adults hardly think about the impact of advertising on themselves.

 

I believe profiting from child influencers is actually profiting from decisions to keep kids in a consumerist, materialistic attitude. Of course, this is an option that is free and available to you. But, morally speaking, is it worth it?

So, Who Is In Charge?

The ecosystem consists of platforms, performers, parents, and publicists. I respect the self-made clamor of parents seeking to take advantage of the opportunities available to them and their children. However, Thailand Phone Number, in the end, it falls on them to protect their children from exploitation. We really can’t leave it to them. However, brands do have an opportunity — and a responsibility — to make ethical decisions. Katelyn has some advice for brands engaging with child influencers:

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You might use a child influencer to help market your brand, but at the end of the day, remember that your brand is influencing that child’s growth and future in some way. This is not a responsibility that should be taken lightly. I expect regulation to be similar to child labor laws, but with resistance from the tech platforms themselves and the parents and publicists who profit from them. As marketers under pressure to deliver, we may be dismissive of regulation, but ultimately we have a responsibility to protect children.

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