Through Google Maps, in the search and display network, and on YouTube. The campaign type not only offers various targeting options, but also allows you to attribute store visits to your online advertising campaigns. Why should you use local campaigns? Don’t underestimate how many people search locally every day. 46% of all searches on Google are locally oriented.
Local Services Ads
Research also shows that when people search locally, the conversion rate is higher. Especially for mobile users. In addition, the use of a geo-modifier in searches such as “nearby” has increased Macedonia WhatsApp Number List by more than 200% in the past two years. So it’s more important than ever to make sure your business is visible when potential customers are looking for your products or services.
Smart bidding for retail sales
Local campaigns make it easy for businesses to be top-of-mind in these moments. In addition, they offer a range of options that respond to the changing purchasing behavior as a result of COVID-19. I’ll go into more detail about this later in the article. As far as I’m concerned, local campaigns are therefore an essential part of your local marketing strategy .