No advertising or promotion helped against this. How could this be? All studies indicated that coffee would become the new trend. The famous French psychoanalyst Clotaire Rapaille. Was invited by Nestlé to. Japan to look at their problem. psychoanalyticus Clotaire Rapaille De Franse. Psychoanalyticus Clotaire Rapaille From an early age Clotaire Rapaille gathered. Large groups of Japanese for a behavioral experiment.
This principle is called ‘imprinting’
During this experiment, Rapaille had participants tell about the past memories of their childhood. They were also asked to describe experiences. With certain products and to link an emotion to it. When asked what the memory of coffee was, there Spain Email Lists was no answer. It turned out that the Japanese had never tasted coffee and therefore had no emotional connection with the drink.
I’ll explain what this term
Children watched their parents drink tea, lived in the smell of tea and even grew up eating snacks that tasted like tea (S. Goyal, 2020). Under these circumstances, Nestlé’s strategy to move these consumers from tea to coffee could only fail (C. Rapaille, 1975). The researcher Rapaille advised Nestlé to sell coffee sweets for children.