Discover the most important pillars for a modern communication strategy during the practical training Online communication strategy. After this training you will have a plan of action for the strategy of your organization. Start 28 January in our virtual classroom. Still a few spots available! View training The coronavirus has also caused a shock wave in the retail sector.
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This applies in particular to retail chains with different local sales regions without an online sales channel, and to retailers with ‘non-essential items’. During this second lockdown, social advertising is an important tool for reaching Portugal Email Lists your target group. However, this requires a different strategy than before the crisis. The global pandemic is affecting consumer shopping behaviour.
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The target group is shopping online more than ever before. Particularly in Europe, many consumers made their first online purchases. In May 2020, 48 percent of all consumers worldwide made a purchase through social advertising. As a result, the share of direct sales via social advertising increased in all retail sectors. So now is a good time to rethink your social advertising strategy.