It is, says Verdino, about finding solutions. To create customer value, innovation will have to focus on solving a very clearly defined customer problem, with a clear path to implement this solution. A warning is appropriate: do not engage in hackathons, piling up sessions, brainstorming sessions and agile-friendly innovation sessions. Because two days later everyone is neatly finishing their e-mails again.
At the moment little use
A nice example of sober mythbusting from the transformation guru. And that’s where the collection hits the reader’s feet, who expects to find practical tips. ‘Never normal’ is an associative collection of short articles with mainly vision and tile wisdom. Inspiring, divining, provocative, but Car Bodies, Parts, Accessories Email List not with your feet in the clay or your hands on the bed. But hey. You do innovation today, not yesterday, not tomorrow.
For example, we notice
Grab the chances. Curious about this book? Want to know more about ‘Never Normal – Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo’, by Greg Verdino? Order the book via Managementboek In a market where consumers have hundreds of contact moments with brands via online communications every day, it is more important than ever to distinguish yourself.
