This makes the cookie law counterproductive in practice. With all that data, customer profiles are built. The tech giants in particular are in a position to collect data from a variety of websites and online behavior. This gives them the power to characterize a consumer and to determine what needs he has. At least that’s what they think. Also read: First party dates first!
It should no longer be about
Answers to the most important questions Consumers are hardly aware of how people think about them and ultimately decide. Marketers eagerly make use of such consumer profiles. So that the consumer is quickly. Informed selectively Thailand Email List and receives selective offers. Whereby the offer is determined for him. His free will and choice are disappearing, his world is getting smaller and smaller and manipulation is lurking.
Consumers are hardly aware
It should no longer be about the collection or availability of data, it should be about the use of available data. Buy emaili list from latest mailing list. Make more customization possible, a trade in data has arisen that every party can use. Data has become so valuable that the customer is now a victim of his own data.