A retro, visual identity Logo, fonts and use of colors that are reminiscent. Of a period in the past are an easy way to evoke nostalgic feelings in the consumer. Watch Mad Men for an evening and the application of nostalgia. Marketing with a visual brand identity will no longer hold any secrets for you. The Burger King rebrand is a typical example of nostalgia marketing applied through visual identity.
A retro, visual identity
The fast-food chain recently rebranded for the first time in 20 years, essentially scaling its logo back to the one used in the 1970s and 1990s. ” When Burger King looked at its best, ” the official statement said . Burger King logos. Another Bahamas WhatsApp Number List brand recognized for its excellent use of nostalgia marketing, mainly through its visual brand identity, is the cosmetics brand Benefit .
As a brand you can respond
With its signature branded retro pink and light and funny ads, it’s very reminiscent of 1970s ads. Benefit cosmetics. Reference to days gone by Coca-Cola also launched a campaign in March 2021. Buy what’sapp number list from latest mailing The campaign – called Unbelievable Double Take – was used to promote the flavors cherry, cherry vanilla and orange vanilla.