The big brands make good use of this

The resell market has developed to a professional level. Platforms such as Stockx keep a detailed record of price. Developments per model and shoe size. The set-up almost makes you think of a stock exchange, where price fluctuations are tracked in percentages based on supply and demand. Although the sneaker brands do not initially make money from the. Resell market, this dynamic contributes continuously to their brand image . In marketing terms, this is called the carry-over effect.

in a new guise

The initial promotional activities indirectly have a positive effect on future sales figures. A cool trick? Nike’s approach, among other things, responds to the time-honored Armenia B2B List principle of ‘exclusiveness’. Make something too exclusive, and there’s too little inventory to earn on. The solution: massclusivity . With a little imagination, you will come up with the definition. The massclusivity approach is more in line with the sneaker business. Photo of sneakers that have become more expensive.

Sneakerhead subculture:

Stockx – sneaker resell-website bron: Stockx.com. Now you may be wondering ‘can I do this trick for my fire too?’ It depends on. It largely depends on the nature of the product you want to market. With only a limited edition you are of course not there yet. Scarcity alone does not create hype. You can of course encourage a hype by, for example, working. Together with opinion leaders of your target group, in a special edition of your product.

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