The battle of the business models continues

The nice thing is that the focus on segments and intentions can already be partly automatic in many cases. The algorithms of Google and Facebook are sent to constantly. Look at thousands of combinations. Based on (historical) data, these algorithms learn better and better which combinations work well in your case. As an advertiser you can do a lot more with this. You can implement the focus on segments and intentions from start to finish, for example showing different segments different propositions.

In fact, we basically only know

Stop with fixed marketing budgets, take the brake off your return If you work according to the principle that every dollar invested in marketing must contribute to the financial company objectives at the bottom of the line, then it does not Hungary B2B List make sense to work with a fixed marketing budget. Why would you do that as a company? It creates a semblance of control. In the meantime, it also ensures that growth and.

The oldest – and often least flexible

With the brake on the number of euros that you invest. Uncapping budgets. If the relationship between investments and returns can be clearly demonstrated, the investments in marketing should in fact simply form a ‘variable cost item’ within the P&L and budget. As long as it contributes to the realization of the business objectives, this item should be able to continue to grow indefinitely.

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