That means, if some don’t

Billion in the US (for the Netherlands, the estimates are not based on such erroneous assumptions). But where does that 10% come from and is it correct? Measurable segments For starters, sexual orientation is not easy to measure. Data is relatively rare and the LGBT population may be reluctant. To identify themselves as such in surveys or a census. The most famous basis for the estimates comes from Alfred Kinsey’s infamous report, the groundbreaking Sexual Behavior in the Human Male , which dates back to 1948 (!).

Accessibility is about communicating

He estimated the target audience for gay men to be between 2.3% and 10% – a fairly wide range. It should be noted that his research Cameroon B2B List methods were not very scientific, which was not very strange in 1948 (and what is defined as sex? “ I did not have sex with that woma n” – I mean). He visited respondents in prisons and the gay ‘underworld. Made friends with them and wrote down their. Behavior with an obscure code while drinking a cigarette.

Segments are accessible

Since then, many studies have been done to show that many different. Buy email List from Latest Mailing Database. The PFLAG effect Based on various studies, approximately 5% of the population could be the measurable target group, but there is an even more important factor. The audience reached is exponentially larger if “the gay-friendly market.

Leave a comment

Your email address will not be published.