There may be other, better ways to generate revenue streams and engage the public… What do Netflix and HelloFresh have in common? Before I go into the situation within the cultural institutions, let’s take a trip to the commercial world. To the world of Netflix, Spotify, Disney, Microsoft, Dollar Shave Club, Salesforce, Nike, HelloFresh, and many other companies.
Switching to a membership model
All these organizations have in common that they do not (only) provide a one-off product or service, but enter into a long-term relationship with the Clinics Email List customer, often in the form of a paid membership or subscription. Usually different versions of this subscription are offered, for example: Starter (free or low monthly fee) Medium (middle price range) Intensive (most extensive functionalities, highest price).
Arrange the financial settlement
The basis of this model has become known in recent years under the term recurring revenue , since the revenues are recurring. Subscription versus membership For convenience, I lumped the terms subscription and membership above together. That is not quite right. Chris Lema describes a membership as a “notion of belonging, a relational concept”. He gives a frequent flyer program as an example.