Take-aways for marketers

Influencers certainly have an influence on our party shopping, but that mainly applies to the younger target groups. 34% of these young people suffer from FOMO ( fear of missing out ) when it comes to popular products or hypes. But there is also a lack of trust and even mistrust of influencers. And this also applies to the younger target groups. Influencers are generally seen as vain and annoying.

The countdown

Despite these ‘negative’ feelings about influencers, one in three marketers indicate that they regularly partner with influencers for the Afghanistan Phone Number List upcoming holidays. Fun fact : one in 3 young people says they want to be an influencer. One in four think they already are. Where (and how much) do we go shopping? The Benelux residents indicate that they will spend 25% more during the upcoming holidays than last year.

consumers prepare for this

1 in 10 even indicate that they will spend 50% more. Shall we buy more presents because we can (hopefully) celebrate with more friends and/or family this year? Fun fact : when we buy ourselves a present for the holidays, 33% go for new clothes, 21% go on a trip and 13% go for a beauty treatment. Plans for the Christmas holidays. If we choose not to shop online, but rather go into the city, we do it mainly because we:

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