Column – We have become accustomed to showing companies their advertisements selectively based on data. It is not yet the case that one person receives a completely different offer than the other. Although you can expect that. For example, a distinction can be made based on. What you have ever bought from a webshop and for what amount. It is rather precarious that now the political parties are also moving in that direction. Due to corona, parties are not allowed to organize meetings.
Having said all this
Flyers on the street are also not obvious. As a result, the political parties have now also ‘discovered’ the internet and social media. It now appears that those parties have found partners who do understand very well how the digital world works. Every voter in his own bubble But is it Interior Designers Email List ethical to use those selective techniques for political purposes as well? What can now happen is that selections are made with the help of parties such as Google, Facebook or Twitter, and the data they have from the voters.
Politicians must have
Subsequently, the advertisements for the election programs are tailored by the parties to the characteristics of those selections. The result is that voters are placed in a filter bubble against their will and even unconsciously . They get to see what the data companies think they know about what they like to hear and where their interests lie. No voter will then still see program points of parties along this route that do not suit him or less. Not everyone gets the same information anymore.