We often speak of conversion rates and conversion percentages to find out whether your online store is doing well. The challenge is not so much to get more visitors, but to ensure that a larger percentage of those visitors actually take action. You can achieve this by doing a lot of A/B testing . For example, should your order button be red or green? Half of the visitors will see version A and the other half will see version B. Another useful conversion optimization tool is Hotjar.
With this tool you can, among other things, follow the mouse movements of the visitors. Furthermore, with Hotjar you can anonymously record individual sessions. You can also get a lot of information from Google Analytics. Finally, I recommend that you always use your Jewellers Emails common sense. If your conversion suddenly drops, think about whether something has been adjusted in your environment. Has a new competitor entered the market and what can you do to regain popularity?
External Marketplaces for Extra Sales In addition to affiliate partners, you can of course also offer your products yourself via external marketplaces. Think, for example, of the large platforms such as Bol.com or Amazon, but also of niche platforms such as Cartmarket.eu or Etsy.com. Why would you want to sell on an external marketplace? The answer is very simple: more sales!