Superpowers such as Amazon and Alibaba

Due to the wide availability of tools such as VWO , Optimizely and Google Optimize. Many small and medium-sized parties have already. Carried out A/B tests. An increasing number of parties are already using. These tests to work on the optimization of the business model in a data-driven manner. Yet the number of companies that have actually embraced this remains very small. Business model testing cycle. Image source:

will not fail to conquer the world further

BMI lab A shame, because in 2022 simply performing A/B tests to improve the conversion rate will no longer be enough. There are more variables that can have a major impact on the income statement. Testing prices is a good example of this. By testing Germany B2B List with price elasticity, many companies can make a big impact not only on the growth of their turnover, but certainly also on the growth of their profitability.

Naturally, this also creates major dilemmas

Experimenting ensures a constant stream of innovations Not unimportant to mention is the fact that this way of experimenting can also ensure a constant flow of new innovations and product combinations. Amazon masters this game like no other. With Amazon Prime, Amazon does not have to earn so much from the streaming of series and movies, but the membership can also be earned back by the fact that these users order more from Amazon itself.

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