Step 4. Put yourself in

First-party cookies play an increasingly important role in this. With a first-party cookie you collect data for your own purposes. With this you become the owner of the data and you can process and use it yourself. Before you can take the first steps to set up a first-party data strategy, you first want to know what the impact of this development will be on your organization.

Investigate partnerships

Since the expected deadline for third-party cookies for Chrome is in 2023. It is urgent to get started, to make the right preparations. To help you with this, I have developed a step-by-step plan with points for attention that you can already Argentina Phone Number List get started with. Also read: Get added value from your first-party data. With machine learning: 4 practical examples Step

with media publishers

1: Audit your current campaigns To understand how big the impact will be, an audit of the current campaign setup is very important. It is important to look at the share of ‘ behavioural targeting ‘ within your campaigns. These are campaigns in which you use data from third parties. Think of the targeting options in Google, DoubleClick and Facebook.

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