Theaters basically offer offline content, but have of course been handling things like ticket sales, performance information, and teasers online for a long time! But offering completely online content, that is of course not the case. So turn it around! No longer drawing attention to each performance individually but as a complete concept. A total ‘coat rack’ on which all performances were hung within a period.
We do, however, make a caveat
In the summer months, it went up and down, open, not at all, open, not at all. Time to shift focus. To Christmas, because… Christmas always comes! Online content for a new campaign. One thing is certain, Christmas always comes © Team Nijhuis. Now was the Laboratories Email List time to test which channels, means, messages, and ways work for a theater? Instead of offline towards online. Now for Christmas, but with the further programming and associated promotion for the theater season 2021 and beyond in mind.
It has been an omnichannel
Learnings for the future. From regional to national Theater is for many an outing, in that respect a luxury product. An evening at the theater is not complete without taking a seat in the red plush. To have a nice drink during the break or to organize a dinner in advance. If that is no longer possible, do people still want to see theatre? Wilminktheater and Muziekcentrum Enschede came up with the Theater Thuis Box . A box with snacks and drinks to turn your own living room into a theater hall.